Escape To Italy With A Refreshing Negroni

Wishing that you could escape to Italy for the summer? A sip of a refreshing Negroni just might be what it takes to transport you there. This cocktail has strong roots in Italy’s history and can be found at almost any local bar throughout the country. Considered an aperitif – an alcoholic beverage served before a meal to stimulate the appetite – it is dry rather than sweet.

The cocktail was invented in 1919 in Florence by bartender Fosco Scarselli when Count Camillo Negroni asked him to make his Americano cocktail a little stronger by adding gin instead of soda water. The orange garnish was added to signify the new drink, and the world famous Negroni was born. With the recent resurgence of old fashioned handcrafted cocktails, the Negroni has experienced a rise in popularity.

The most intriguing element of this simple concoction is Campari, a bitter liqueur which provides the unique red color. Created in 1860 by Gespare Campari, it is an infusion of herbs, aromatic plants, and fruit in alcohol and water, with the last two as the only publicly known components. The confidential recipe has remained the same for over 150 years, and has been estimated to contain anywhere from 20-80 ingredients.  The Negroni is very versatile and different variations are popping up in bars everywhere. Our favorite comes from our friend Brad. He includes a special ingredient that adds some sweetness and makes it extra refreshing on a hot summer day.

A Mollie Stone’s Markets Original Recipe
Makes 1 drink


  • 1 ounce sweet vermouth
  • 1 ounce Campari
  • 1 ounce gin
  • Top with prosecco
  • Orange slice or twist


Pour ingredients into a double rocks glass with ice. Garnish with orange slice or twist.